How to Start a Personal Blog in 2019 and Make Money

Are you in search of a free comprehensive guide on how to start a personal blog that makes money?

Then you have come to the right place.

In this free blog creation guide, you’ll learn how to start a blog and make money while blogging.

In the last five years, I have created several successful blogs, so I started this blog to share actionable blogging tips for beginners and internet business in general.

With that said, let’s dive right into the blog creation guide.

How to start a personal blog

Table of Contents

What is a Blog?

A blog is a type of website where informational contents and discussions are presented, usually in an informal style, and is updated regularly.

The term blog originated from the word weblog(sometimes written as web log). A blog comprises of a series of entries, usually arranged in reverse chronological order.

Blog contents are often referred to as entries or blog posts.

Blogging has evolved over the past years, and now, a blog is no longer “just a blog,” but more of a business!

A blogger is simply one who runs and manages a blog!

What is a Personal Blog?

A personal blog is an informational website written in an informal tone by an individual, rather than a company.

In a personal blog, you write in an informal style, nothing too professional like you are writing for a corporation or company. You have the freedom to share your passion and personal experiences.

The truth is that you could still make enough money blogging as an individual instead of posing as a corporate body.

If it’s easier to share personal stories on social media platforms such as Facebook and Instagram, why then is there the need to blog?

Due to the circulation of so many fake stories, information, and invalid contents online, the public is always in search for a central platform that can provide them with accurate information to help solve their pressing issues, and that is where blogging comes into play.

With this, we can point out the primary reasons why people choose to blog.

 7 Major Reasons Why You Should Start a Personal Blog

There are so many reasons why you should start a blog but below are the primary reasons creating a blog is an excellent idea.

1. Influence

This is one of the major reasons why you should start a blog! Building a blog is one of the best ways of showcasing your knowledge and expertise consigning a specific topic, industry, or niche.

Publishing blog posts that are relevant, accurate, informative, and timely will eventually get you the attention of the players within your industry and also earn you recognition as an authority everyone in your niche looks up to.

Once you are now looked up to as an authority, people will always respect your opinions, refer others to you, and in a way; you have become famous!

Take Brian as an example:

Brian Dean is well known for his link building techniques.

growth-cable-brian-dean

His blog, Backlinko.com provides users with relevant strategies on how to successfully grow their business online using the power of SEO, and because of the relevant content he posts consistently, he has gained the trust of many and has now become a big influencer in both the blogging community and the business world in general.

Being an influencer in your niche creates countless opportunities for you. For example, you could be paid heavily for a single speaking engagement.

Overall, blogging helps anyone offering something interesting or of value to be identified as an expert in his/her niche.

2. Sharing a Passion

Some people blog for passion, and this is an exciting aspect of blogging.

Whatever your passion is (business, personal finance, marketing, politics, photography, cooking, etc.), blogging serves as the best medium to connect and network with like-minded individuals who share same passions with you.

3. To Attract an Audience

Blogging remains one of the best ways to reach out to billions of people in your niche on the Internet.

blogging-audience-attraction

Not only does blogging help you promote yourself or your business, but it’s one of the most recommended methods of attracting a huge audience within your niche.

4. To Boost Online Engagement

Businesses and individual bloggers use blogging to convert traffic into leads and leads to customers, sales, etc.

what-is-a-lead

5. To Increase Your Skillset

Blogging forces you to teach yourself and expand your knowledge in your field of specialty. Whenever you begin writing a blog post, you are forced to organize your thoughts, research more on the topic to validate what you’re about to share to your blog audience, and if there are any gaps what you are writing about, you will have to learn about it.

6. To Help People

By simply sharing with your audience how you were able to tackle specific problems within your niche, you are actually helping people, and blessing lives with your blog. Your audience will be more into you and will always visit your blog for new tips.

7. To Make Money

Finally, apart from providing value to people, the end goal of most bloggers is to make money, and I know you’re enthusiastic about that too!

If you have a blog with a lot of readers and tons of monthly traffic, there are several ways (which I’d talk on later in this post) you can choose to monetize it.

Now that you have pretty good knowledge about blogging and why you should blog, let’s now discuss how you can create a personal blog that makes you money.

How to Start a Personal Blog That Makes Money.

Starting a profitable personal blog is not as difficult as you think!

In fact: The process for creating a blog is easy for anyone to follow.

Here is how to start a personal blog in 5 steps;

  1. Decide Your Blogging Niche
  2. Choose a Blog Name
  3. Set up Your Blog and Customize The Design
  4. Publish and Promote Your Blog Posts
  5. Monetize Your Blog

1. Decide Your Blogging Niche

The fact that you are reading this post proves you have plans of starting a personal blog, but maybe you are not sure of what to blog about;

Well, you are not alone!

Choosing a blog niche is one of the delicate parts of starting a personal blog for most people, but I’m going to show you the best approach for choosing the perfect blog niche.

You may have come across the saying: “blog about things you love doing.”

Well, that is true…

But what if that passion of yours isn’t in a profitable blog niche?

Remember, this guide is all about starting a profitable personal blog; hence, our focus should be on making money from our blog while delivering value to our audience, of course.

So should you abandon your passion and find some other niche for your blog?

No!

Actually, there is money to be made in every blog niche as long as there is an audience for that niche. It all depends on how you go about the whole process.

Even though you plan to make money from your blog, do not be desperate about it while blogging.

Start by providing value to your audience!

This is the number one rule for a successful blogging career. But I see a lot of beginner bloggers fail to abide by this rule.

The truth is that: in blogging, the money always comes, irrespective of the niche!

What you have to do is to focus on delivering value, remain consistent, and keep learning continuously.

Now, if you’re having difficulty choosing the right niche to blog on, here are some popular blog niches you can try out:

  • Health and Fitness
  • Fashion and Lifestyle
  • Food and Nutrition
  • Travel
  • Animals and pets
  • Entertainment (Music, Sports, Etc)
  • Business and Finance
  • Politics and News
  • Dating and Relationship
  • Parenting
  • Technology and Gaming

Blogs within these niches usually attract lots of audiences. This is a good thing, but for beginners like you, there is a downside to it.

Since these blog niches are very popular, it would be challenging to rank for on search engines for keywords related to them.

Yes! There are lots of big corporations and individuals blogging about these topics, so there are chances of big competitors swallowing up your new blog!

So what’s the solution?

Does this mean there’s no space for you to excel in these niches as a beginner blogger?

Not at all, you can still run a successful blog in this niches even as a beginner!

Before we go into the detail, check out what Harsh Agrawal from Shout Me Loud has to say about choosing a blog niche!

How-to-Start-a-blog-choosing-a-blog-niche

Harsh Agrawal has just said it all!

There is a big difference between blogging for fun and blogging for money.

Now, I’m not trying to contradict myself when I said, no one should go into blogging with a money mentality, but the truth is that we all hope to profit from the blogging business at the end.

But if you plan to create a personal blog where you write about different topics, or maybe you love to write and want to write about multiple issues without really having any consideration of earning money then, by all means, write about anything and everything you wish.

For instance, here at GrowthCable, I will be writing about online business in general. I will be covering anything relating to making money online.

Assuming I wish to monetize this blog quickly, I’ll narrow down my topics to maybe freelance business model alone, blogging business model only or even e-commerce!

But my aim here isn’t to make a full-time income from this blog; I created this blog with the sole purpose of sharing everything I have learned about online business in general over the years.

But you; I guess you would want to make a full-time income from your blog, and narrowing down your niche to a specific topic is one of the steps to achieving that.

Niche Blogging.

Niche blogging is simply the process of creating a blog with the intent of serving a specific niche market.

Imagine a blogger who blogs about cars – from high-speed racing cars to trendy classy and flashy cars. Does that make him or her a niche blogger?

how-to-start-a-blog-niche-blogging

Not at all!

The blogger may choose to include contents on car insurance, car security, and lots more. All that content only makes the blog a multipurpose car blog.

But here is what a niche car blog would look like…

We all know that there are a lot of car companies in the market, ranging from Toyota, Benz, BMW to Ferrari, Tesla, etc. A niche blogger may decide to take Toyota cars, for example, and create all of his blog contents on things that relate to only Toyota cars.

Also, this niche blog on Toyota cars can be broken down to a more micro-niche.

A different blogger may look at Toyota cars, and decide not to blog about Toyota cars in general, but decide to choose a part of Toyota cars, let’s say; “Toyota cars brake pads” and blog on that alone.

Another good example is to blog about car security only.

Now that you have a pretty good view of what a niche blog and a multi-niche blog looks like let’s discuss why you should avoid starting out with as multi-niche blogger.

Do you know the type of visitors you get on your blog goes a long way to affect your earnings as a blogger?

Well, picture yourself as a company that has developed a camera, and you have a limited advertising budget. You set up an advertising plan for yourself, then suddenly you come across two blogs which you consider approaching for an advertisement deal:

  • Blog #1: This blog gets about 60,000 views per month, and the visitors come from various industries, including dog care, photography, fashion and lifestyle, fitness, and many other things.
  • Blog #2: This blog gets 20,000 views per month, and all its visitors are from the photography industry.

Which of these two blogs would be more suitable for you to advertise on to get a higher Return on Investment (ROI) for your advertising budget? – Probably #2. This is because you will be getting targeted visitors from blog #2, whereas blog #1 will be sending traffic which might include visitors who aren’t interested in your product.

This is one of the reasons why niche-based blogs are better in terms of monetization.

Other reasons include:

1. Difficulty in SEO

SEO (Search Engine Optimization) which I’ll be talking about later in this post is one of the easiest and free-strategies of getting organic traffic to your blog posts from search engines like Google.

How-to-Start-a-blog-SEO

These analysis done by Orbit Media shows that 34.4% of successful bloggers rely on SEO to promote their contents.

So how does running a multi-niche blog lower your chances of ranking on search engines?

Quick fact: Search engines favor blogs with a niche focus!

Here’s why;

Considering the algorithmic changes from Google (obviously the biggest search engine which you should place your focus), one thing that has remained constant is that, niche-based websites rank higher than regular multi-niche sites.

Let’s put you in the shoes of these search engines;

Suppose you own a search engine and always want to give your users the best information as possible. Now you have to show users results for a search phrase like “best photo-gadgets to take pictures in the dark.”

Similar to our initial illustration, you have the following blogs, both having an article on the search phrase in question:

  • A blog which contains posts about photography, entertainment, and lifestyle.
  • A blog that is dedicated to photography alone.

Apparently you would rank blog 2 higher than blog 1 since the second blog is likely to offer more relevant content to your users (because it’s more dedicated to the photography niche), and there’s a chance that whoever is behind the blog is an expert in photography.

2) Difficulty in Creating and Defining an Ideal Blog Audience.

Now, how would you feel if you subscribe to an email list because you want to be receiving updates on SEO, but suddenly you start receiving updates on fashion and entertainment…crazy right?

I’m sure you will unsubscribe from the email list.

So you see, operating a multi-niche blog will not help you retain the interest of your readers for very long.

Indeed, micro-niche blogs have a lot of advantage over multi-niche blogs.

Though it is possible to segment your email list into different topics for a multi-niche blog, however, that would be a complicated process for someone who is just starting a personal blog as a beginner.

How to Choose the Best Micro-Niche to Blog On

Now that you have seen the advantages of micro-niche blogs over multi-niche blogs, how do you proceed to choose the best micro-niche for your new personal blog?

It’s quite simple!

Look for what you love doing, and find a micro-niche around that topic.

If you’re still unsure, or if no niche comes to mind right away, you don’t need to worry. You can tackle the issue by asking yourself some simple questions.

Let’s begin with the basics:

  • Do you have any hobbies or things you find fascinating that you want to learn?
  • What are your deeply held values?
  • What’s that one achievement that you’re incredibly proud of?
  • What are some challenges people around you face that you wish to tackle?
  • What childhood dream did you find exciting back then?
  • When is usually the best part of your day?

I believe you have answers to one or all of the above questions. Right away, you should have some glimpse for what you could build your personal blog around.

It’s that easy!

Now let’s go deeper;

  1. List out 3 to 5 things you’ve decided to blog about (it doesn’t matter if it’s a micro-niche or not, in fact let it be as broad as possible).
  2. So let’s say you chose the business niche, which is a very broad niche. Now from the word business, try to form a simple clause with it. Something like: Business ideas, Business loan, Small-scale business, Large-scale business, Business management, etc.
  3. After listing out a reasonable amount of clauses from the word business, try and turn the clauses to a phrase. Say Business management techniques, Small-scale business funding, etc. You’d now see that the more phrases you come up with, the lesser your list becomes, leaving you with a good number of micro-niches to choose from.

From there on, it would be easier to hand-pick the best micro-niche for your personal blog.

2. Choose a Blog Name

Recently, choosing a name for your blog is becoming a problem for most newbie bloggers.

Currently, there are more than 360 million registered domain names around the web. This makes it seem like all domain name ideas have already been taken.

Here are some tips for choosing the perfect domain name for your blog.

  • Always Go For the .com Domains

When choosing a domain name for your personal blog, I recommend you always go for a .com domain.

.com domains are actually the most popular type of domains.

In fact: The below stats shows that about 46% of websites and blogs worldwide make use of the .com domain extension!

How-to-Start-a-blog-.com-stats-2017

Did You Know: Investors and companies are ready to pay tens of thousands of dollars and even millions, for the purchase of premium .com domains?

Despite its popularity, more people have been known to adapt more with the .com domain extension than all others. Most people on hearing your blog name for the first time will assume that your blog URL ends in .com.

Later in this post, I’ll show you how to own a .com domain for your personal blog.

  • Choose a Brandable Name

Branding is essential for any business, including your personal blog.

Choosing a brandable name will make your blog stand out among its many competitors. A brandable name will make your blog unique and memorable than a very specific name that is hard to remember or probably stuffed with keywords.

I’ll show you what mean by that…

A site like Backlinko.com is a brandable domain in the SEO niche. The name like Backlinko.com is better than BestSeoTipsForBeginners.com….I hope you get the point.

How to find a brandable domain name for your blog

1) Make up new words. You can create your own catchy, new words. That’s what Bing, Google, and Yahoo did.

2) Use domain name generators. By just entering keywords, these tools will help you with domain name ideas that you can modify to your taste. Below is a list of free domain generators:

3) Availability on Social Media Platforms and Trademarks

Before you go ahead to buying your desired domain name, it’s essential to find out if that name is available for you to use on social media platforms, as well as if there are any trademarks already registered to it.

To build your blog as a brand, it’s ideal that you have the same name on all your social networks corresponding with that of your blog. This makes your blog appear as a brand and very easy to find and identify all around the web. That will also help you to build familiarity with your audience.

It is also important to stay away from a domain name that already has some form of trademark attached to it. With tools like Knowem, you can easily identify if there are any trademarks already attached to your chosen domain name. Knowem also shows you if your desired blog name is available throughout over 25 popular social media platforms.

3. Set Up Your Blog and Customize The Design

Setting up your personal blog involves 3 primary processes:

  1. Finding a Hosting Provider
  2. Installing a Blogging Software (WordPress)
  3. Design and Customization
  • Finding a Hosting Provider

Now that you have finally chosen a niche to blog on and a well-brandable domain name for your blog, it’s time to take your blog live, online, so that users can start engaging with it.

A hosting provider is like a company that helps you store all of your blog files on a server and makes them accessible online. Without a host, your blog cannot go online.

There are lots of hosting providers out there, but I would recommend Bluehost. I use Bluehost on 90% of my sites, and they’ve been incredibly awesome.

Here are some reasons why I choose and recommend Bluehost:

  • Their prices are affordable. You can sign up right here at a discounted rate of $2.95 per month
  • Apart from hosting your website files, you can also register your blog domain name with Bluehost for free.
  • There is a money-back guarantee. So you are assured of efficient service delivery; otherwise, you get a refund.
  • They have an awesome customer support department that operates 24/7.
  • They offer free installation of WordPress; the blogging software you need for your new personal blog.

Click Here to Sign Up on BlueHost at a Discount Price of $2.95 per month

Disclosure: Please note that when you purchase a hosting plan on BlueHost using my affiliate link, Bluehost compensates me for the referral at no extra cost on your side. At least that is a benefit I get for making this guide entirely free for you 😉

Also, I only recommend reliable products that I’ve tested and confirmed to be safe.

After purchasing your host, if you experience any issue trying to set up your blog, please reach out to me via this contact page, and I will be happy to help you set things up for free.

How to Set Up Your Bluehost Account

It’s easy to set up your blog hosting account with Bluehost. When you land on the BlueHost page via the referral links I shared above, hit the green “Get Started Now” button and proceed to the following steps:

1. Choose your Plan

There are about 3 plans available for you to choose from when setting up your Bluehost account.

Each plan comes with its exclusive features.

The basic plan is the most recommended for beginner bloggers since we are just starting out.

2. Choose Your Blog Domain Name

Now type in the domain name that you would like to use on your blog. If the domain name you input isn’t available, you can try another option that comes to mind using the strategies as described earlier in this post.

3. Fill in Your Information

Filling out these boxes won’t be a problem. It is important for you to use an active email address because your Bluehost account credentials wil be sent to your email.

Get your zip code using this link: What is my Zip code?

4. Select an Account Plan

You can choose your account plan based on your current budget. As you can see on the page, the 36 months plan offers the lowest monthly fee followed by the 24 months plan and then the 12 months plan.

You can make a decision here based on your budget but be aware that all of the packages have all you need to set up a fully functional professional blog.

You can also cancel anytime and get a refund if you feel unsatisfied with the service.

For the Package Extras, I unchecked all the boxes as those items aren’t necessary at this stage. We can get them later in the future when the need arises.

5. Enter Your Billing Information

Now input your billing information and of course submit

EUREKA! You’ve finally completed the first phase to starting your personal blog. Within a couple of minutes, your Bluehost Cpanel login details will be sent to the email you signed up with.

Your Bluehost Cpanel will look something like this;

bluehost-control-panel

  • Installing a Blogging Software (WordPress)

WordPress is the blogging software you need to run your blog. Bluehost provides a platform that makes it easy to install third party softwares like WordPress to your hosting account.

WordPress is a very helpful tool for bloggers. It is a free, open-source content management system based on MySQL and PHP. Its also has provision for plugins that help users carry specific functions without the need for any technical skills.

To install WordPress on your blog using Bluehost, follow these simple steps:

1. Login to Your Bluehost Cpanel Account

Using the Cpanel account login details sent to your email, login to your Cpanel account.

bluehost-control-panel-login

2. Locate the Website Section and Select Install WordPress

bluehost-wordpress

Now choose the domain name on which you wish to install WordPress and select the install now button.

WordPress will start installing automatically, and you’d see something like this…

bluehost-wordpress-setup

Once this is all set up, your Bluehost dashboard would look like this:bluehost-cpanel-dashboard

In order to get access to your newly installed WordPress platform, you can choose to click on the Login to WordPress button, or visit: www.yoursitename.com/wp-admin

Here is how your WordPress dashboard will look like;

wordpress-dashboard

  • Design and Customization

As discussed earlier, WordPress has specific features that let users customize your blog design without the need for coding or technical skills.

Talking about design, the first thing you need to do is to install a WordPress theme. A WordPress theme is a template that gives your blog a beautiful and user-friendly layout.

Why is customizing your blog design important?

If you look at the most successful blogs in any niche, you will see that they are all built with custom designs and that is because the owners of those blogs understand the importance of good blog design.

Here are some of the major importance of customizing your blog design:

1. Branding

Branding is important to any business, and this applies to a blog too. Your readers must be able to distinguish between your blog and your competitors and sticking with specific color modes, typography, patterns, etc. goes a long way in helping you achieve this.

In general, a good blog design will help your blog stand out.

2. To Build Trust

A good blog design will tell people that you care enough about your blog to customize its look. I won’t trust information from a blog that isn’t well taken care of. I will always prefer another with a good design and layout.

On the other hand, you don’t need crazy animations, fonts, and colors to make your blog look professional.

In fact: the simpler, the better!

3. For Good SEO

A simple blog design is one of the first steps you can take to optimizing your blog’s SEO. Also, your blog design plays a part in your blog’s performance on search engines. You need a light theme with a simple design to perform well on search engines.

Installing a Blog Theme.

Installing a theme for your new blog is a simple process. By default, WordPress comes with several free themes you can install and start using right away.

Regarding theme installation, you are faced with two choices. Either you use the free themes provided by WordPress, or you get a premium theme from Themeforest.

You can start with a free WordPress theme if you are on a tight budget, it’s totally fine; and I’m going to show you how to install a free WordPress theme on your blog.

How to Install a Free WordPress Theme

1. Login in to your WordPress dashboard as usual and from the menu at the left-hand side of your computer screen, hover over “Appearance.”

2. When you hover on “Appearance” you will find several sub-menu options, now click on themes, and you will be taken to a new screen like the one in the image below:

3. WordPress automatically installs about three free themes for you to choose from as you can see in the above image. Usually, I prefer the Twenty Sixteen theme to the other two options. If you do not like the design of any of the three pre-installed WordPress themes, you can proceed to step four to browse through other themes provided by WordPress.

However, if you like the preinstalled themes, click on your desired theme and hit “Activate”.

4. To choose a different theme other than the already installed themes, click on “Add New Theme” just below the installed WordPress themes. See image below:

5. Now you will see a library of various WordPress themes to choose from, hover on any of the themes you like, click on “Install” and then “Activate.”

How to Install a Premium WordPress Theme

Like I mentioned earlier, you can either choose to use a free WordPress theme like I explained above or a premium theme.

The primary advantage of premium themes over free WordPress themes is the fact that premium themes are usually more beautiful and attractive, and most of them come with advanced features that cannot be found in free themes, of course, that is why you would have to pay to get them.

You do not have to worry if you can’t afford a premium theme since you are just starting out. On the other hand, if you can afford a premium theme (ranges from about $30 to $100), then I recommend you do so.

Follow the following steps to get your site running on a premium WordPress theme.

1. Head over to Themeforest and on the search bar, search for a theme for your blog niche. For instance, I used the phrase “Wordpress themes for food blog” as you can see in the image below:

2. Once you have seen a theme of your choice, follow the on-screen directions, and make your purchase after which the theme file will be emailed to you. Now download the theme file from your email and then follow the next step to install your premium theme to your WordPress blog.

By default, most of the themes on Themeforest come with documentation that shows you how you can install the theme to your WordPress blog and even do some customizations. In the absence of such documentation, please see step 3 on how to install your premium theme to your WordPress blog.

3. To install your new premium theme, login to your WordPress dashboard, and navigate thus: Appearance > Themes > Add New and then “Upload Theme.”

4. Finally, click on “Choose File” and locate the theme file from your computer after which you can start uploading. When the theme is done uploading, click on “Activate”, and that is it…you now have a premium WordPress theme installed.

Free WordPress Plugins To Install on Your New Blog

WordPress plugins are tools that allow you to add new features to your WordPress site. You basically can’t do without them!

There are over 52,000 plugins in the official WordPress directory, and each plugin has a specific purpose. So which ones do you need for your new personal blog?

Before I answer that question, here is how to install a plugin on a WordPress blog:

After logging into your WordPress dashboard, navigate to Plugins in the menu tab.

wordpress-plugins

Click ADD NEW

add-new-wordpress-plugin

You can either choose to search a plugin from WordPress directory or install from your computer if you already have one downloaded.

worpress-plugins-upload

Now here are some free WordPress plugins you would want to install on your new blog.

1. Jetpack by WordPress.com

With over five-million active installs, Jetpack is the ultimate toolkit for your WordPress blog. It is a single WordPress plugin that provides several features in one place.

Jetpack is built with tools that will help you track statistics, improve social sharing, and prevent attacks. ALL FOR FREE!

2. Akismet Anti-Spam

The truth is that: as soon as your WordPress blog goes live, you can expect to start getting spam comments, and nobody likes spam, but they are common in the blogging world!

It’s not like these spammers single out your blog as a target; they usually work with special software that targets multiple websites and blogs based on a variety of factors like how well your blog ranks for specific keywords.

Spammers want to use your blog’s success to promote and grow their sites lazily.

What’s worse?

Many of these spam comments actually look genuine!

With over 35-million downloads, the Akismet Anti-spam WordPress plugin is one of the most reliable, and useful plugin to take care of your blog spam issues.

3. WP Super Cache

A slow site can frustrate visitors and, in turn, reduce your blog traffic and conversions.

That’s why the WP Super Cache WordPress plugin is essential for your blog.

Caches are places where data are stored temporarily online.

Loading a web page from scratch takes time; therefore, your browser stores files in its cache from web pages that you’ve visited before. By so doing, your browser doesn’t have to receive as much “fresh” information from the site you are trying to access, which results in faster load time.

The function of the WP Super Cache plugin is to create static pages of your site. These pages are then served out to browsers instead of processing the full PHP scripts, thus reducing the page-serving time, which in turn increases your blog’s loading speed.

4. Smush Image Compression and Optimization

Of course, images are essential for every blog post, and you will be using them a lot.

Using images in your blog posts makes your posts more interesting and engaging.

But some image files are usually large and takes time to load up. This isn’t good for your blog; hence, you would need to compress the images to reduce size and improve your blog load time.

There has always been an option of manually compressing each image before uploading it in a blog post, but do you really have time for all that?

That’s where the Smush Image Compression and Optimization WordPress plugin comes in handy.

The Smush WordPress plugin compresses and optimizes your images automatically!

It’s a win-win; because now you can use as many images on your pages and blog posts while keeping your load time moderate.

5. Subscribers

Push notification is turning into one of the most effective marketing channels for bloggers today.

You always want to keep your readers updated with what’s new on your blog… And that’s what a push notification is there to do!

A push notification is a browser messaging system that keeps users updated on new posts uploaded to your blog.

how_to_start_a_blog_subscribers

Push notification WordPress plugins like Subscribers support various browsers like Chrome, Safari, and even mobile as well.

Subscribers is a free, open-source software that lets you send out push notifications to your blog audience.

6. Yoast SEO Plugin

SEO seems difficult, right?

Well, sometimes it feels that way especially for beginner bloggers. But with the Yoast SEO plugin, on-page SEO could be easy even for beginner bloggers.

 

Simply install the Yoast plugin and check out this post on how you can get started with Yoast SEO plugin

7. Social Warfare

Sharing your posts on social media helps bring more visitors to your blog and also improve SEO. Using the Social Warfare WordPress plugin is one way to allow your site visitors to share your posts across their social media channels.how_to_start_a_blog_social_warfare

With Social Warfare, you can give your blog audience the option to share your post across social media with the click of a button. These social media channels include:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Also, you can choose where you want the Social Warfare share buttons to display using either of the following placement options:

  • Above post content
  • Below post content
  • Both above and below post content
  • None or Manual placement

Social Warfare is one of the best social sharing plugins for WordPress.

All these WordPress plugins listed above are essential for your blog’s success, now and in the nearest future!

4. Publish and Promote Your Blog Posts

It is one thing to start a blog, and it’s another to write blog posts that rank on Google and gets seen by your audience.

Below are the necessary steps you should follow when creating your first post for your personal blog:

  • Find a Good Topic
  • Do Keyword Research
  • Write Your Blog Posts
  • Do SEO (Search Engine Optimization)
  • Promote Your Contents

1. Find a Good Topic

Your blog post topic plays a huge role in the success of your new blog. In searching for a blog topic, you have to find topics that:

  • Will help solve a pending problem or answer a question
  • People are paying to get in the form of knowledge or a skill
  • Have a large number of social shares and engagement

Use any of the below strategies to get the best topic ideas for your blog post:

i. Quora Questions

Quora is one of the most recommended places to find a blog post topic that will drive lots of visitors, comments, and social shares.

You can follow interesting spaces to get updates on trending questions in your feed.

…or search by keyword;

Either way, you’ll find topics that people are actually asking questions about.

For example, let’s say you run a finance blog.

You can choose to follow up anything related to business finance in Quora’s spaces to see trending questions people are asking on that topic or you can search a keyword within your niche; e.g “business finance” and find related topics.

And in less than a minute, you have a list of topics.

 ii. Ubersuggest “Top Pages”

This strategy helps you capitalize on your competitor’s best topics… Here’s how it works:

First, grab a competitor URL and drop into Ubersuggest.

If for example, your blog is in the business finance niche, you can take a competitor’s URL (Fundera.com) and search its stats on Ubersuggest.

how-to-start-a-blog-ubersuggest

Then, click “Top pages.”

how-to-start-a-blog-ubersuggest-top-pages

Now you can see the exact contents that are driving visitors to your competitor’s website (in terms of the number of traffic, social shares, and backlinks).

how-to-find-a-proven-blog-post-topic-ubersuggest

Now create similar contents and try to make yours more detailed and valuable.

iii. BuzzSumo – “Find What Content Performs Best”

BuzzSumo is one of the most powerful tools for finding content ideas for bloggers, and here’s how it works:

As usual, type a keyword related to your blog niche;

buzzsumo-how-to-find-a-proven-blog-post-topic

Now you can easily pick out a blog topic idea based on the number of social engagement the topics are getting.

how-to-find-a-proven-blog-post-topic-buzzsumo-content-analyzer

Also, note that BuzzSumo recently added a cool feature that makes it even more useful:

the “Evergreen Score.”

how-to-find-a-proven-blog-post-topic-buzzsumo-evergreen-score

The higher the evergreen score, the better the post-performance.

BuzzSumo Evergreen Score shows you content that people share and link to even months after when it was published. That is, you can tell whether or not a content went viral just for a day and quickly went down.

iv. Using Amazon Table of Contents

First, hit the “search in (All)” button, and select books.

how-to-find-a-proven-blog-post-topic-amazon-books

Now, in the search box, type a keyword that best describes your blog and hit ENTER.

how-to-find-a-proven-blog-post-topic-amazon-search

Consider only books with lots of ratings. This is proof that people actually bought the book.

how-to-find-a-proven-blog-post-topic-amazon-reviews

Once the book check-out page loads, click “Look Inside” to view its table of contents.

how-to-find-a-proven-blog-post-topic-amazon-look-inside

From the TABLE OF CONTENTS, you get a list of topic ideas to use for your blog post.

how-to-find-a-proven-blog-post-topic-amazon-table-of-contents

V. Lynda Courses

Lynda is a blog post topic GOLDMINE.

Here’s what I mean:

Lynda doesn’t just show you content that people are interested in.

Instead, you get to see content that people are paying for.

You can search for courses from its library.

how-to-start-a-blog-lynda

…or by keyword.

how-to-start-a-blog-lynda-search

Either way, you’ll find content that people are willing to PAY to access. You can also do the same thing on platforms like Udemy.

It’s important to note that: the blog topic chosen from here may not necessarily be the one which you’d use in your blog post title. It just helps to give you a basic idea of how to structure your blog post title once you have selected a suitable keyword.

2. Do Keyword Research

Before we go into detail on the subject of keyword research, you have to understand how keyword research for SEO works.

pro-tip-how-to-start-a-blog

Keyword research is referred to as market research for the 21st century.

This is because it gives you a complete insight into what potential customers are searching for and the exact words and phrases which they use in their searches.

This is one of the major reasons why keyword research is essential whenever you want to write your blog post.

how-to-start-a-blog-keyword-research-illustration

The primary factors you should consider before choosing any keyword for your blog post include:

  • Keyword Search Volume
  • CPC (Cost Per Click)
  • Keyword Competition or Difficulty

Keyword Search Volume

This refers to the number of searches that are expected for a specific keyword within a certain period.

For example;

keyword-ideas-search-volume-illustration

From the illustration above, looking at the keyword small business loan, one can expect 40k searches (search volume) monthly.

A higher number of search volume shows that people consistently search for such content. So if you can rank your blog post/content around such a keyword on Google search engine, you can be sure of tons and tons of traffic on your blog monthly.

Tip: It’s a fact that keywords with huge volumes are usually very competitive. Since your blog is new, I strongly advise against going for keywords with high search volume, instead; get multiple similar keywords of low search volumes –  say less than 100 searches per month, and of course, they should be of low competition.

Now you can target up to three of these similar low search volume keywords in one article. This will help you rank easily and faster on Google, attract traffic quickly, build confidence, and motivate you to keep going. I use this strategy and it works great.

CPC (Cost Per Click)

This is a very popular term in online marketing, especially in the advertisement industry.

CPC (Cost per Click) is the amount of money advertisers are willing to pay to ads networks such as Google Adwords, for each click they get on their ads.

Cost per Click (CPC) comes in handy when it comes to blog monetization.

When asked how CPC affects organic keywords, here’s one of the best answers I got from Quora.

keyword-ideas-cpc-quora

We will be talking about blog monetization soon. If your primary means of monetization is via PPC advertising like Google AdSense or Mediavine, then you should target keywords with higher CPC.

However, targeting high CPC keywords won’t really matter if you seek to focus on selling affiliate products on your blog.

Keyword Competition or Difficulty

Keyword competition or keyword difficulty refers to how many pages on the internet that includes such keyword in its contents, thus, the number of pages you will be competing against (trying to outrank in search engines). The higher the keyword competition/difficulty, the higher it is to rank high on search engines for such keyword.

So, in carrying out your keyword research, you should stick with keywords that have lower competition and the best kinds of keywords for this are long-tail keywords.

keyword-category-division

Source: Backlinko

As you can see, the keyword “t-shirts” would be difficult to rank for because it’s too generic.

But, increasing the number of phrases to form a new keyword like “Blue American Apparel t-shirts” would be easier to rank for on search engines, due to its low competition.

Long-tail keywords are much easier to rank for, due to their low competition

How to Find Keyword Ideas with Ubersuggest

Getting keyword ideas for a blog post isn’t difficult; however, it could be a little bit time-consuming.

To save time and avoid getting yourself overwhelmed at this stage, I would strongly advise you to stick with Ubersuggest – one of the most recommended keyword research tools for every beginner blogger.

Here’s how it works:

Still using the business niche as an example, let’s say you want to rank your blog post around the keyword “business finances.”

First, enter your desired keyword into Ubersuggest.

ubersuggest-business-finances

Ubersuggest results are broken down into three (3) major parts:

  • keyword overview section
  • keyword ideas section
  • content ideas section

Before scrolling down to the keyword ideas and content section of the tool, let’s briefly analyze the keyword overview section.

Ubersuggest shows the number of searches a keyword gets in the past one year, every month; and here, you can see the relative amount of searches that the keyword “business finances” get each month, from August 2018 to July 2019.

Ubersuggest subdivides a keyword’s competition into two distinct parts:

  • SEO difficulty
  • PAID difficulty

The SEO difficulty is the estimated competition a keyword has in organic search.

For the keyword, “business finances,” its SEO difficulty is 44, which to me is a  bit competitive. The lower the SEO difficulty, the less competitive the keyword is, and vice versa.

ubersuggest-keyword-competition

The paid difficulty is a bit similar to the SEO difficulty; it is the estimated competition in “paid search” for a keyword.

The PAID difficulty for the keyword, “business finances” is extremely high (82). This means that advertisers will have to pay high on Google AdWord to have their ad display at the top of Google search result.

To achieve maximum result in search engine rankings as a beginner blogger, I advise you to stick with keywords whose competition on Ubersuggest are not more than 30. This is a strategy I have been using on my new blogs, and it works great.

Ubersuggest also shows you the COST PER CLICK (CPC) for a keyword… For example, as at the time of writing this post, the keyword, “business finances” has a CPC of $63.29, which of course is very profitable for you as a publisher if you can rank for that keyword!

ubersuggest-cpc

Finally, rounding up on the keyword overview section; Ubersuggest also lets you see how much backlinks, and domain authority (DA) the average pages/blogs that rank in the top 10 on Google search engine has.

ubersuggest-backlinks-da

For example, the top 10 pages for the keyword, “business finances,” have an average of 17 backlinks and a DA (Domain Authority) of 87.

This helps to give you more insights on your competitors, and the best strategies to use to outrank your competitors on search engines.

Analyzing the Keyword Ideas Section of Ubersuggest

The keyword ideas in Ubersuggest are grouped based on:

  • Suggested keywords
  • Related keywords

With the following keyword ideas, and what you’ve learned so far about the effect of search volume, keyword competition, and CPC, you will be able to pick out the perfect keyword for your blog post.

It’s that simple!

3. Write Your Blog Post

The secret to higher audience retention for any blog post is structure!

Yes, the way you structure your blog post can chase your blog visitors out of your blog or keep them coming back for more.

Here are the best steps to writing a blog post that’s guaranteed to improve engagement and keep your visitors coming back:

i. Begin with an Awesome Headline

Your post headline can make or break your entire blog post.

BuzzSumo recently analyzed over 100 million headlines, and here’s what they found.

how-to-start-a-blog-best-blog-post-starting-headlines

From BuzzSumo analysis, these 20 blog post starting headline phrases tend to get the most shares. Also, using these kinds of starting headline phrases will increase your blog’s CTR in the sense that, you leave the audience with a form of suspense, making them eager to know what such blog post is talking about.

ii. Draft out a Compelling Intro

Readers don’t have the time for lengthy and boring blog post intros. I advise you keep your blog post introduction between 4 – 7 sentences max!

Here is what you should include in your introduction:

  • Post overview
  • Introduce a problem
  • Offer a solution
iii. Detailed Post Body

It is important to write a well-detailed and structured blog post with lots and lots of media contents (pictures, videos, graphic designs, and illustrations) to boost social shares.

Also, I recommend you write a blog post of at least 700 words.

In personal blogging, you should write just like you speak. One major mistake I see some bloggers make is being too formal in their blog posts. Some even make their blog posts appear like a comprehension passage.

Learn to write in a conversational tone.

iv. End your Post with a Conclusion

This step is crucial in personal blogging as it is one effective strategy for driving tons of comments and social shares to your blog post.

Every good blog post should have the following:

  • A transition
  • Question
  • and Call to Action (CTA)

Brian Dean refers to this as the TAC FORMULA.

how-to-start-a-blog-the-tac-formula

Source: Backlinko

The major purpose of adding a transition in your blog post conclusion is to shift your audience focus off the blog content to the conclusion section.

Use transition phrases like these in your transition:

  • Now I would like to hear from you
  • Now it’s your turn
  • Before we wrap things up

Rob Powell recently published a blog post that best describes how to use transitional phrases and words to make your blog writing flow.

4. Do SEO (Search Engine Optimization)

As a beginner blogger, you should pay attention to SEO; especially on-page SEO elements. SEO is a very broad topic that cannot be learned in a day.

However, I will do my best to explain the basic SEO strategies that yield results.

Basically, SEO is categorized into two parts:

  • On-page SEO
  • Off-page SEO

Your SEO strategy should start as soon as you begin your blog post.

how-to-start-a-blog-on-page-seo

On-page SEO is the simplest form of SEO because you have full control of it.

It involves the use of the following:

  • Short URLs
  • Keyword in the introduction
  • Keyword in H1, H2 or H3 tags
  • High keyword density
  • Keyword in media (images)
  • Meta descriptions that maximize CTR (click-through rate)

Here is a post on how to do on-page SEO

In that post, I shared an infographic that explains the vital on-page SEO steps. Also, I recommend you always use the YOAST SEO plugin to keep track of your on-page SEO factors before publishing each blog post.

Yoast is one of the best tools out there that gives the best results when it comes to analyzing your posts for on-page optimization.

Here’s a beginners’ guide on how to get started with Yoast.

5. Promote Your Contents.

I’m going to show you the best ways to promote your blog posts and get tons of comments and engagement.

Some years back, it was much easier to promote blog posts and get tons of visitors, but things have changed!

You have to apply new working strategies when it comes to blog content promotion.

That’s why I recommend the following content marketing and promotion strategies.

I will be highlighting strategies like: The Skyscraper Technique, Email Marketing, LinkedIn, Pinterest, and Quora

i. How To Build Backlinks Using the Skyscraper Technique

This strategy helps you to leverage search engine traffic in marketing your contents for free. It is one of the best content marketing technique for link builders!

Linking building is a major factor when it comes to how Google and other search engines rank web pages.

Whatever space you chose to start your blog in, your competitors are already creating contents around it and are gaining tons of traffic.

Here’s exactly how the skyscraper technique works:

  1. Find your competitors winning contents
  2. Create a better version of the content
  3. Send email outreaches

Step #1: Find Your Competitors Winning Contents

You can use Ubersuggest to get a peek at your competitors winning contents. This is done using the content ideas section of the tool.

ubersuggest-link-building

You should keep an eye on the backlinks area.

link-building-backlinks

Your competitors winning contents are the valuable contents they created, which were so useful that other website owners had to link out to them. The more quality backlinks a post has, the higher it ranks on Google search result page.

Step #2: Create a Better Version of The Content

Now it’s time to create more valuable contents that are better than your competitors winning contents. This will make people want to link out to you also.

Here are some tips for writing a more valuable content:

  • Write a longer post
  • Make sure your post is updated
  • Spice-up your post with quality designs and illustrations

Step #3: Send Email Outreaches

There are two sets of people you will be sending out email outreaches to here:

  1. People you linked out to in your post
  2. People that linked out to your competitors

Email People You Linked Out to

When you’re writing a blog post, you probably might have naturally linked out to some other websites may be to back up your stats, data, etc.

If you’re linking out to these people, you should email them!

You can say something like this:

“Hey Sam,

I’m a huge fan of your work. So much that I even linked out to you in my latest blog post. You can check it out here: [insert link]

If you enjoyed it, feel free to share it with your audience.

Cheers.

[Name] “

It’s really that simple!

There are chances you’ll have people like Sam share your blog post on the social web, and if you’re so lucky, they may even link out to your blog post, and this will help you get more traffic.

Email People Who Linked Out to Your Competitors

Using Ubersuggest once again, you’ll be able to see the people that are linking out to your competitors’ post. Now email them using this simple template:

“Hey [Name]

I was searching for some articles about [insert topic] today, and I came across this page [page link].

I noticed that you linked to one of my favorite articles [article link], and I just wanted to let you know that I created a similar article.

It is similar to [name of article] but more thorough, up to date and has some additional information.

If you like it, feel free to share it with your audience.

Cheers.

[Your name]”

Using these two simple strategies, you can be sure of gaining as many social shares and backlinks to your blog post, thus increasing its search engine performance.

It might be difficult to message your prospect via their blog’s contact page.

You can make use of online tools like Hunter.io and VoilaNorbert.com to get access to the email addresses of your prospects.

Email as many as you can daily!

ii. How To Do Email Marketing

If you don’t collect emails, you’re not going to get people back to your site!

Email marketing is one of the best ways of remarketing new and even old contents to your blog audience and depending on the strength of your email list; you can be sure of getting constant traffic whenever you publish a new blog post.

Based on 2018 data by SmartInsights.com, email marketing is still ranked as the most effective marketing technique, outranking even social media and SEO.

Here’s how it’s done:

  1. Sign up for an email autoresponder.
  2. Get permission
  3. Promote your contents to your list

Step #1: Sign up for an Email AutoResponder

There are lots of email autoresponders you can choose use; both paid and free!

If you wish to go with a paid Autoresponder, I recommend you go with ConvertKit as it is very suitable for bloggers. I use ConvertKit for my marketing campaigns.

If you are on a tight budget, you can go with a free autoresponder. Below are my recommended free autoresponders.

You should know that the “free” email autoresponders are not entirely free!

They allow you to grow your email subscribers to a certain level (usually 1000 subscribers) which you can then upgrade to a premium package.

These autoresponders let you create forms on your site that help you capture users’ emails on your blog.

They are usually very easy to set up!

There is an installation instruction on the website of whichever email service provider you wish to use on your blog. Simply reach out to their support teams if you need more help while setting things up.

Step #2: Get Permission

Getting permission involves establishing some form of credibility to your blog audience that will make them interested in receiving email newsletters from you.

The most common way to convince your blog audience to sign up to your email list is by giving them freebies.

You need to offer your blog audience something they can use right away for free. These are called lead magnets in digital marketing.

A lead magnet may include any of the following:

  • Downloads (e.g., WordPress themes, online tools, and software, etc.)
  • Video tutorials and courses
  • Access to free live training sections and webinars
  • Ebooks, etc.

The more valuable your lead magnet is, the higher the chances of increasing your email signups.

how-to-start-a-blog-lead-magnet

iii. How To Use LinkedIn for Content Marketing

Just like Steven Bartlett said earlier, “the key for LinkedIn is comments!”

LinkedIn’s top executives recently revealed that the platform has been seeing record levels of engagement over the past year. But the problem it faced was that: its previous algorithm favored only the top users on the platform.

They finally decided to make some specific changes to its algorithm, which will better promote posts from more users to encourage discussion among a broader set of people.

Steven Bartlett also has this to say:

how-to-start-a-blog-linkedin-algorithm

You can get more specific details about LinkedIn’s new algorithm updates on the LinkedIn Engineering Blog.

Here are Neil Patel’s thoughts on how you can start generating more blog traffic using LinkedIn:

 

 

 

Although LinkedIn is not the biggest social network out there, it’s one of the most lucrative ones you can leverage on to getting professional traffic and leads to your blog daily.

iv. How To Use Pinterest for Increased Blog Traffic

Most people think that Pinterest is just a place where random people come and post DIY (DO IT YOURSELF) projects; a place where women share their latest recipes.

If you’re one of these people, you are wrong because Pinterest is way more than that!

Yes! DIY projects, food, and nutrition industry are the two most popular niches on Pinterest today. But, if big brands like Apple, WalMart, and Lowe’s still use Pinterest to boost their marketing efforts, this means that there’s still enough room in it for everyone.

Pinterest has a total of 291 million active users, and here are more useful stats, according to BloggingWizard.com:

blogging-wizard-pinterest

With Pinterest, you will be using group boards and pins to drive laser-targeted traffic to your blog. Here’s exactly how to get started:

Step #1: Setup Your Pinterest Account

Now you want to sign up on Pinterest as a business.

pinterest-sign-up

Fill in the required details to complete your account setup.

Go to the top right of the page to open the menu and click on settings.

pinterest-profile-setup

You will now be directed to a page where you’re expected to fill in the information in the blanks.

pinterest-profile

These are what your audience will see whenever they visit your profile.

You are limited to only 160 characters, so you want to make the message as short as possible and straight to the point.

Next, you have to fill out the CLAIM section with your blog URL and social media accounts.

pinterest-website-claim

Once you’re done with this, proceed to the next step.

Step #2: Setup Your Boards and Pins

The goal here is to get into Group Boards so that you can start sharing your pins with the targeted audience in your niche.

Think of these boards as sub or micro-niches. They are just different categories which you can split your main niche into. For example: Let’s say your blog is in the pet niche, you can have 1 board for birds, 1 for dogs, cats, fish, and as many as you can think of.

Or maybe your blog is more narrowed to a specific niche (pet). You can choose to have 1 board for dog feeds, 1 for specific types of breeds, etc.

Now to create your first Pinterest board:

Go to your public profile and click where it says Boards then click Create Board.

pinterest-create-board

Name your board and click Create.

Now, inside each of these boards, you should have at least 10 pins. Each of these pins is a potential traffic source, so remember to use every opportunity you have to link back to your blog.

To create your first Pinterest pin: Go to the board you have just set up and click on Create Pin.

pinterest-pin

Select the image you want to upload on your computer and upload it.

pinterest-upload-image

Don’t forget to input the destination URL! This is the page in your blog where your visitors will be directed to from your pin. It can be a link to one of your blog posts, but it should be related to the content posted on your pin.

Step #3: Getting Followers

The next step is to get people to follow your profile,

One reason why you should get followers on Pinterest is to make your profile look more legit. This will help you get approval from moderators to post on boards quickly and easy.

The best way to gain followers from scratch on Pinterest is simply by following other people. Search for things related to your niche in the search bar.

pinterest-search

Then choose any Pin of your choice from the search results >> Go to the user’s profile >> Click on their Followers and start following them.

I strongly recommend that you follow at least 100 people per day and never get discouraged by people not following you back. Just 5-10 followers daily is a good start.

Step #4: Finding and Joining Group Boards

This is actually where the real fun starts!

To find Group Boards. I like to use Pingroupie. It is a free resource that sorts out the best and most converting Pinterest Group Boards for you on a single search.

I will be using the keyword beauty as an example:

pinterest-beauty

You will be given a list of Group Boards in the beauty niche which you can follow and contribute to. Many of these boards will let you add your own Pins as long as you are following them.

Follow as many Group Boards as you can, keeping an eye on the ones with the most number of followers. The more the number of followers, the more free traffic you can drive to your blog.

Most of the big Group Boards only allow specific people to Pin. You have to get their approval first to become a contributor, but if you followed this whole Pinterest guide and set your Pinterest account up how I showed you, then you are in a good position to become a contributor.

Now go ahead and contact board creators to let them know that you wish to become a contributor to their board, and why.

Once you’re able to get your contents inside these Group Boards, start pinning as much as their rules allow. If there are no set rules, create at least 2 Pins daily for their board. The key to Pinterest is consistency!

If you are looking for some cheap and quality traffic, then you should consider paying some attention to Pinterest.

v. How To Do Professional Content Marketing with Quora

Quora is one of the biggest Q&A (Question and Answer) platform on the internet. It provides an avenue where anyone can ask and get answers to questions from credible sources around the world.

It was founded by two of Facebook’s former employees, Adam D’Angelo and Charlie Cheever in 2009.

quora-founders

Today, the platform has grown to more than 200 million active users… and with the numbers rising each day, the platform is highly beneficial to any beginner blogger seeking to leverage on free blog traffic.

To succeed in Quora, simply sign up and start asking and answering questions that are related to your blogging niche. It’s really that easy!

Now you don’t want to spam in Quora because that’d do more harm than good. You can also try other online communities like Product Hunt and Reddit.

5. Monetize Your Blog

Is it really possible to make money from your blog?

The truth is: in blogging, traffic comes first before monetization. Also, the amount of blog earning is directly proportional to your type of traffic, and the traffic techniques I have listed above will help you get the kind of traffic you need to start earning a decent income from your blog.

Here are the best ways to monetize your blog:

1. Google AdSense

AdSense is a Google program that allows you to put ads on your site and make money when visitors visit your website and click on the ads.

Google AdSense is one of the easiest ways to monetize your blog traffic; however, a lot of industry leaders argue this.

I have been using Google AdSense, and the result is great. Here is a tip for you.

Do not put up AdSense on your blog when it is still new; you need to focus on building your website audience before you consider monetization.

Also, Google AdSense works better when you are getting a considerable amount of traffic to your website – say over 1,000 pageviews daily.

2. Sell Ad Space

You can also sell ad space on your blog to make money.  It could be in the form of banners from advertisers that you will place at strategic areas on your blog in exchange for money.

This method is very convenient since you won’t have to write any form of promotional blog posts. All you have to do is to get the banners from your advertiser and fix them on specific areas of your blog as agreed with your advertiser.

You can choose to charge your advertiser a monthly or one-time fee.

Businesses will always want more customers; so they are likely to take advantage of any slight opportunity to increase their fan base.

Hence, you do not have to wait for those advertisers to hit you up before you can start earning from banner ads. Once you are beginning to get a significant amount of traffic on your blog, you can contact them yourself and offer to sell them ad space on your site.

Usually, you will need to show proof of your traffic stats because no advertiser would want to pay for ads on a blog that isn’t getting any visitors.

When you message advertisers regarding selling ad space to them, most of them will say NO, but that’s okay! It happens most of the time. Simply move on to the next advertiser and do not stop building your blog fan base.

3. Affiliate Marketing

Affiliate marketing is a business model where you promote the products and services of other businesses and earn commissions for each sale made or action completed.

In affiliate marketing, making sales isn’t always the objective of an affiliate. There is a form of affiliate marketing where affiliates do not necessarily have to make a sale before getting paid by the product owner. This form of affiliate marketing is known as CPA (Cost Per Action)

In the CPA affiliate marketing model, you get paid a commission whenever a user takes a specific action. These actions could include any of the following:

  • Filling out a form
  • Email Submission
  • Booking a call
  • Signing up for a free trial
  • Requesting a Quote
  • Making a purchase.

Source: Backlinko

There are lots of affiliate platforms out there that you can join and start promoting affiliate products on your blog. These platforms include:

These affiliate networks give you direct access to vendors whose products you can promote on your blog and earn commissions.

Below are a few CPA platforms you can join as well:

Once you get approved, you will get access to different affiliate offers which you can promote on your blog!

There are some other independent affiliate products you can promote without having to sign up on any of the above-listed affiliate marketing platforms, you can simply head straight to the vendors’ website and sign up for their affiliate program.

Note: Ensure you only promote reliable products that work and are related to your blog topic. If you recommend crappy products to your audience and they get hurt, you risk losing their trust, and you know what that means for your business.

Similarly, you can’t be running a food blog and at the same time promoting a Web Design affiliate product on your blog.

Your blog audience probably have zero interest in web design; they are on your blog because they need your recipes and nutrition advice, so your affiliate offers should revolve around the same topic…failure to stick to that will make them leave your blog. I hope you get the point.

4. Sell Your Own Digital Products

Digital products are products that can be delivered electronically. They include software’s, eBooks, videos, etc.

As you grow in your blogging career, you become an authority in your niche. For your audience to stick with you, there’s definitely a thing you know that they don’t know about.

You can create a course where you provide solution to problems within your niche. The course can come in the form of videos or eBooks.

Since you’ve built a form of trust with your blog audience by regularly posting useful contents that solve their life problems, they will not hesitate to pay for your digital products.

5. Sell Physical Products

You don’t necessarily need to own a physical product of your own to start selling one on your blog.

Amazon is a very good place to start!

You can sign up to be an affiliate on Amazon and get access to tons of physical products which you can sell on your blog as a way to monetize your content.

Of course, you have to sell physical products that are related to your blogging niche. For example: If your blog is in the fitness industry, you can pick some physical products related to the fitness industry, such as supplements, gym shoes, etc.

Also, you can promote these products by writing a simple review post where you talk all about the product in question. A sample review post could be “10 Best Gym Shoes for Ladies”.

Now review each of the 10 shoes with a link to the Amazon page where your audience can make the purchase.

SprayGadgets.com is a very good example of a blog that does this!

6. Offer Services

The fact that you are a blogger is enough skill for you to make some extra cash. You can offer services on your blog and get paid for it. For instance, on this blog, I can decide to charge visitors to design blogs.

I can also pose as a freelance writer and get paid to do freelancing work such as writing articles on topics relating to digital marketing.

I believe there are certain services you can offer within your niche and get paid for it. Why not use your blog as an avenue to showcase that skill and get paid for it?

7. Offer Coaching or Consultation Service

Being a coach or consultant is another way to monetize your blog.

Let’s take a look at a few examples:

Melonie Dodaro, CEO of TopDogSocialMedia.com makes $339 monthly for her Cracking the LinkedIn Code intensive training sections. And her students are also very excited about it, because of the results she helps them to achieve.

I believe that is not the only way she makes money from her site.

Melonie Dodaro focuses most of her blog content around LinkedIn lead generation, and so, when she offers her blog audience a chance to sign up for her coaching service, they are bound to opt-in because they are sure of getting value for their fees.

Also, for $319; Jim Connolly of Jim’s Marketing Blog sells to his audience his two-hour-long “Pick My Brain” sessions where he discusses different marketing tactics.

Data from Disc Insights showed that the life coaching industry records yearly revenue of $2 billion. The key is to first be of value to your blog audience by posting useful contents consistently.

Wrapping Up

I hope you find this guide helpful and hopefully, after now; you will be able to start your personal blog on WordPress.

Now I would love to hear what you have to say;

Do you think you will be able to create your blog yourself? Are confident enough?

What niche do you plan on creating your blog on?

Let me know by leaving a quick comment below right now.

 

GENERAL FAQ

What is a Blog?

A blog is a type of website where informational contents and discussions are presented, usually in an informal style, and is updated regularly.

What is a Personal Blog?

A personal blog is an informational website written in an informal tone by an individual, rather than a company.

What is The Difference Between a Blog & a Personal Blog?

A blog is a type of website where informational contents and discussions are presented, usually in an informal style, and is updated regularly. A personal blog is usually owned and managed by an individual rather than a company.

How Do I Start a Personal Blog That Makes Money?

1. Decide Your Blogging Niche
2. Choose a Blog Name
3. Set up Your Blog and Customize The Design
4. Publish and Promote Your Blog Posts
5. Monetize Your Blog

How Can I Monetize My Personal Blog?

1. Google AdSense
2. Sell Ad Space
3. Affiliate Marketing
4. Sell Your Own Digital Products
5. Sell Physical Products
6. Offer Services
7. Offer Coaching or Consultation Service

 

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